DISCLAIMER: This document is just a guide, the notes are just guidance based on industry averages and personal experience. All coffee shops/ restaurants numbers will vary and you can customise these important values highlighted in blue in the below table.
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YEARLY FOOTFALL section is customisable: Having an overarching footfall figure of the area you are looking at can give you a goal on what percentage of people you can impact.
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Notes: Average coffees sold vs footfall at train station locations is between 1-3%, this model can loosely be replicated on the high street but factor in competition and local population.
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COST OF GOODS section is customisable: Average COGs in a UK Cafe is c25%
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Notes: This may vary widely depending on what you offer, if you prepare food in house or roast your own beans your margins may be higher, consider factoring wastage up to 5-15% of food.
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SPEND PER TRANSACTION section is customisable: Drinks only UK average is £3.50 - £5.00 per transaction, to include food the average spend per transaction is between £8.00 & £10.00
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Notes: This is an average, factor in that many people will buy more than one drink/ food item per transaction, this is not a per head value but per transaction.
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OPERATIONAL COST section is customisable: Average operational costs make up c40% of revenue (not including COGs). This may vary with rent prices and staffing mostly, depending on location.
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Notes: Rent should make up around 10% of revenue. COGS and operational costs together, which includes salaries, should make up a total of around 65% of revenue.
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Notes: Assuming you expect to turn over more than £90k PA, VAT will take up around 20% of your revenue. Do note that some items you sell will not be applicable for VAT, so this figure may be less overall
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Data assumes an average net margin of c15%, this can fluctuate with operational efficiency
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Max Coffee Making Output Per hour on a 2 group machine: 175-200
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Max Coffee output per 8 hour day on a 2 group machine: 1400-2400
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Notes: This is assuming 2 baristas working flat out on a typical professional grade 2 group machine
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